A spray and pray broadsword-strategy drains your marketing spend. You might get a few good leads.
But you will also pull in a ton of junk that clogs your sales funnel.
So throw the sword. Instead, pick up a scalpel and follow a 6-prong lead generation strategy
On an average outbound leads cost 61% more than inbound leads. Outbound marketing works. But it needs deep pockets.
This is why established brands are also hitching their stars onto the digital bandwagon. Needless to say up and coming businesses need to get inbound in a hurry.
Avoid random decisions. Decision making should be driven by data. That's how relationships are built.
Know which of your advertisements are pulling customers to your business. Who is seeing the ads? Where? And when? You will need an ad-program that answers these questions clearly and consistently.
23% of total Internet usage time is devoted to social networks or blogs, which means that a large chunk of users are obtaining information and knowledge via blogs.
Multiple blogs a week increase your customer chances as opposed to 1 blog a week. A blog is the best way to initiate a dialogue with a prospect.consistently.
An infographic is more than worth a 1000-words.
The fact is: Visuals are processed 60,000 times faster than text.
Don't let naysayers say otherwise.
Social media, if understood and channelled well, will pull in leads