Lead Generation
Website SEO
Website SEO
The website is the engine that drives your digital marketing efforts.

Digital marketing as a percent of revenue increased 20% from 2012 to 2013 and has grown by 10% in the current year. As a driver of your digital marketing & lead generation efforts, our content writers ensure that your website passes the 3A test:

AuthenticBe original. Avoid copying | pasting from other sites

AppealingUnderstand your buyer pain points. Address them with your content

Action-orientedContent should conclude with a call of action to the prospect or reader

Helping your website be found by prospects is the primary objective of our SEO (Search Engine Optimization) effort.

The building blocks of this effort are selecting and using right keywords in your website content. The right keywords are those that your prospective buyers are most likely to use while searching for your product or service. While selecting keywords our SEO teams ensure the following:

RelevanceHow relevant is the keyword to my website? E.g. If you are selling a small-sized car that is high on fuel economy, why use the keywords "fast cars"?

IntegrationMany websites do keyword stuffing, i.e. pack content with words that prospects type in while searching. E.g. Savings, Offers etc. Search engines consider this spam. A better approach would be to fuse keywords into content. E.g. How our car will offer you 30% savings on fuel?

ResultsContent should conclude with a call of action to the prospect or reader