Digital marketing as a percent of revenue increased 20% from 2012 to 2013 and has grown by 10% in the current year. As a driver of your digital marketing & lead generation efforts, our content writers ensure that your website passes the 3A test:
AuthenticBe original. Avoid copying | pasting from other sites
AppealingUnderstand your buyer pain points. Address them with your content
The building blocks of this effort are selecting and using right keywords in your website content. The right keywords are those that your prospective buyers are most likely to use while searching for your product or service. While selecting keywords our SEO teams ensure the following:
RelevanceHow relevant is the keyword to my website? E.g. If you are selling a small-sized car that is high on fuel economy, why use the keywords "fast cars"?
IntegrationMany websites do keyword stuffing, i.e. pack content with words that prospects type in while searching. E.g. Savings, Offers etc. Search engines consider this spam. A better approach would be to fuse keywords into content. E.g. How our car will offer you 30% savings on fuel?